‘Just Bee’ honey drinks on Dragons Den

It was good to see a bee-themed company on this week’s Dragon Den. I’ve been following the progress of Joe and Andy from Just Bee Drinks since I helped them out with some market research feedback a couple of years ago. Joe’s dad and grandad were beekeepers and he grew up adding honey to his tea. This gave him the idea for a honey sweetened rather than the usual sugary or artificially sweetened drink. Just Bee Drinks are now for sale in national retailers like Boots, Waitrose and Holland & Barrett.

Just Bee Honey Water

It was interesting to hear the dragons’ feedback. Deborah Meaden said “It’s very personal but I don’t actually like the taste. It’s slightly antiseptic” and a couple of the other dragons agreed with her. I’m now curious to try one to see for myself!

Colony collapse was also brought up by Deborah, who wanted to make sure the honey wasn’t coming from intensively farmed bees. The duo reassured her that all of the beekeepers who supply the honey are completely ethical and leave the colonies enough honey for winter.


You can catch up with the show on the BBC website and find out whether the pair got the investment they were after. Joe and Andy have also blogged about their experience on the show: Dragons Den: our story. Let’s hope more bee-themed business ideas are featured in the future!

About Emily Scott

I am a UK beekeeper who has recently moved from London to windswept, wet Cornwall. I first started keeping bees in the Ealing Beekeepers Association’s local apiary in 2008, when I created this blog as a record for myself of my various beekeeping related disasters and - hopefully! - future successes.
This entry was posted in Uncategorized and tagged . Bookmark the permalink.

7 Responses to ‘Just Bee’ honey drinks on Dragons Den

  1. Erik says:

    Doesn’t work for us here in the U.S. Hopefully it went well. I enjoyed the “our story” blog, how interesting how long it took to make it onto the show and how much time before it actually aired.


    • Emily Scott says:

      Sorry yes, the show won’t work outside the UK. They were made an offer by one of the Dragons (Peter Jones) but decided not to take it as the equity percentage he wanted was too high.

      Liked by 1 person

      • Erik says:

        Ooh, thanks for the spoilers! Based on their success that sounds like it was the right decision. What a great product in this age of heightened health awareness. I hope they do well with it and make to the United States at some point (the drink, not the show). We have a show called Shark Tank that sounds a bit similar.

        Liked by 1 person

  2. I wish them well. I think it could do well in France as they are very into their “apero” and non-alcoholic options are always on offer. Amelia


  3. Pingback: ‘Just Bee’ honey drinks on Dragons Den | Raising Honey Bees

  4. Pingback: ‘Just Bee’ honey drinks on Dragons Den | How To Raise Bees

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s

This site uses Akismet to reduce spam. Learn how your comment data is processed.